Tuktuk Day 31


My post about sponsorship last week definitely got people talking.

In a Facebook group for Grassroots Football a conversation developed and I was interested to see how sponsorship works at different levels of the football pyramid. “Let’s start at the very beginning…. a very good place to start as Mary Poppins would say. “Let’s hear it for the sponsors” as Deniece Williams perhaps did not sing!

Paul Glenwright wrote, “We are Hebburn Town Valencia u12s. Our sponsors are SR Shopfitters, Nearby Taxis and Britannia Autos. We are fortunate that one of our parents owns his own business and sponsored our home kit, one of my former employees sponsors our training kit and a local taxi firm kindly bought all the lads coats, so maybe its more about who you know.”

A very valid final point!

Christopher Ferrey said “Scholes Park Raiders under 9’s have been very lucky.

Kit sponsor – Sunset Wines
Training kit sponsor – GasElect and Scalby Mills Autocentre
Training jackets – Auto Diesel

And just last week we had a new tracksuit supplied by GT Garages Ltd. All local businesses in Scarborough who have helped make the team look and feel like a professional outfit. We try and promote their company once a week as a thank you for their support.”

That final point is so important – JF Kennedy comes to mind!

Onkar Sandhu continues, “So far I’ve been fortunate to have access to a charity fund, Making A Difference Locally, via my business Sandhu Stores . On top of this we have been able to apply for grants and currently provide:
Under 7s with a kit and jackets
Under 8s with a kit and jackets x 2
Under 10s with a kit and jackets
Ladies first team with a kit
Some coaches jackets also.
In return the club (Tamworth, Coton Green FC) give us a shout out etc.
My children benefit from taking the pressure off the coaches.”

This sounds like a GREAT win-win!

Ross Whiteside of Shortlees Youth F.C. says that “We have been sponsored a full set of bespoke kits designed by our very own 7 year old kids. Our sponsor is a local company ECOCEL energy who we are extremely grateful to. We were sponsored a new hoodie for every child by local small business McLean’s bricklaying service.

Everything else we have – goals, balls, training equipment, rain jackets, first set of strips etc has been funded using donations via a sponsored walk, bucket collection, hidden team cards and funding from our local community champion from Asda. We are extremely thankful for everyone who has helped us no matter how big or small.”

I answered, “Great attitude. The one part of my original post that I am not getting answers to is, “What benefit is in it for the sponsor?” Is it a nice warm glow, is it a deeply held desire to help the local community, is it because they were players themselves, is it “blackmail”, is it a genuine belief that by investing £x000, they will increase revenue by £y000 and profit by £z000?

Ross definitely has the JFK attitude, “Well, personally I am from a deprived area and want to be able to give back to the kids in the local community.”

“Bartley Reds U14 East were fortunate enough to have kit sponsorship from WR Composites, our training warm gear sponsored by Ease Your Step Chiropody, our man of the match awards sponsored by South Coast Insulation Services and home games sponsored by Bright Spark Electrical.” Anthony Pedley, South Birmingham.

Rob Sayers says they have been very fortunate with both sponsors and volunteers at Cradley Town D.C.

“Away Kit – Mcnulty Mechanical Services

Home Kit – Via Myself and have provided free kit sponsorship to Midlands Air Ambulance

Tracksuits – Merlin Diesel Systems Ltd

Drill Tops – Matt Talbot
Further a shout-out to the volunteer parents that help raise funds for social team building events for the team…just as important

Donna Sayers, Rayna Korkmazcan, Jordan Eggington, Tracey Parsons, Kathryn James.”

Yes, let’s never forget the volunteers.

Steven Gardner at Whitley Bay Sporting Club adds,

” My U14 Tigers girls are sponsored by Hills Landscapes  for home strips (and more, they’ve been very good to us!)

RMS Electrical Engineering Ltd for our mid-layers

And Footy Fantastic for our away shirts

We also got a fund from Velux Windows from their community grant which was brilliant.”

Duane Young makes valid points, I believe.

“We have approximately 40 teams at Leamington Brakes Junior FC, from u7s to u16s that we tried to get sponsorship for and it’s a big outlay.

If a bespoke kit, then you could have multiple sponsors to share the cost.
In my experience, it’s easier for individual teams to source sponsors from kind-hearted local firms who care as much about their communities, although that’s more work for volunteer coaches to do…..and don’t forget that a lot of it goes unnoticed

Myself (D.A Decorators, and a parent, John Hallett (J.G Hallett and Associates Accountancy Services), both sponsor the away kit of the u12s team I coach and did last year too…Leamington Brakes U12 Orange

My website is dadecorators.co.uk

Nice website, hope this gets you some enquiries!

What I see from everyone is their gratitude. They see it as a two way process. Hopefully some of you will pop by the websites of the sponsors and if you are looking for their products and services you will consider using them. If you do, please do mention the grassroots club. Hopefully the sponsor will feel moved to renew sponsorship next time round!

What I have also seen is the need for sponsors. Many of the clubs would not be able to continue at the level they are without sponsorship. If you have not read the initial article, this may help!

Good Luck to all….. a BIG thanks to both the sponsors and those who volunteer to ensure the players can play with quality kit and equipment.

Crowhurst Youth AFC

Jen Morris wrote, “Our Under 9’s team have been very lucky with Timeless Recruitment Ltd sponsoring their home kits, Vicary’s Garage Battle sponsoring their away kits and Helia Renewables purchasing each of the children a lovely warm and waterproof coat for each of them! 

Honestly without our sponsors none of this could happen! Luckily we have found them via our boys families!”


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