Tuktuk Day 28

Sponsorship

Recognise the ground? Details at bottom.

Let’s forget the Premier League and the money from success in the European competitions. Outside the top six/ten clubs in the UK, everyone is looking for money. Everyone, everybody, everyone. Some clubs have rich benefactors … but how long will they stay interested? I am thinking of Wrexham, Manchester City, Newcastle United. Some clubs have their accumulated debts written off … but how long will the new owners commit to when they begin to understand what a black hole running a club is? (Gillingham) Some clubs sell out, get a huge cash injection and then sit back helplessly as the new owners strip the clubs (Sheffield Wednesday, Reading, Charlton.) For the overwhelming majority of clubs from Level One to Level Ten (Step 6) life is TOUGH. Maybe a good cup run pays the bills, maybe you sell the star player for a huge profit, maybe you have some land to sell off for a supermarket or residential housing. Maybe you get a huge sponsorship which pays all the bills. Maybe ….
For the rest, the other 95% of clubs it is a constant struggle to stay afloat.

So, I was delighted to receive this from our friends at FATJOE. I think it is a great overview, an A-Z of attracting sponsorship. I was even more delighted that they were happy to make a donation to FC Deportivo Galicia in return for sharing the piece. Thanks. If you find this guide useful, please do pass it on to local clubs. I hope they will be equally grateful. If you or they gain new sponsors, a donation to FC Deportivo Galicia would be appreciated. Good Luck.

Alright, so you’re part of an up-and-coming football team, brimming with talent and ambition, but let’s face it – the team’s bank account isn’t exactly mirroring Manchester City’s. But don’t stress about it. Securing sponsorships can be less daunting than trying to explain the offside rule to a cricket fan.

Via Pexels

First things first, know your worth. Your team might not be in the Premier League, but that doesn’t mean you’re playing Sunday league with jumpers for goalposts. You’ve got a unique story, a passionate fan base, and a dream that’s more infectious than a chant on a big match day. These are your selling points.

Wooing Sponsors: It’s Not You, It’s Us

Sponsorship is a two-way street. Sure, you need the funds, but what can you offer in return? Think beyond the usual logo on the kit. Are there opportunities for engaging content on your social media channels, or can your players make appearances at their events? It’s like dating – you’ve got to show you’re interested in more than just their wallet and looks.

Getting Noticed: Standing Out In A Crowded Field

In a world where even the local pub team has an Instagram account, standing out can be tough. This is where creativity kicks in. Organise an event that gets people talking, something as memorable as a goalie scoring a last-minute equaliser. Consider community activities that align with potential sponsors’ values. After all, who doesn’t want to be associated with a team that’s as much a part of the community as the corner shop?

Building Relationships: The Long Game

Ever heard of a one-season wonder? Don’t let that be your approach to sponsorship. Building long-term relationships with businesses is key to maintaining a sponsorship. This isn’t a hit-and-run for quick cash. It’s more like nurturing a promising youth player into a first-team regular. Regular updates, showing appreciation, and involving them in club decisions where appropriate can turn a one-off sponsorship into a partnership that grows with the team for years.

The Proposal: More Than Just A Fancy Document

When it’s time to send out your sponsorship proposals, remember – a little flair can go a long way. Your proposal should stand out like a flare on a foggy night. Tailor it to each potential sponsor. Show them you’ve done your homework about their specific business and you know exactly why your team is a match made in football heaven for their brand.

Tackling The Tough Times: Creative Solutions In Adversity

In times when the economy is as unpredictable as a penalty shootout, consider alternative forms of sponsorship. Trade deals, for example, can be a lifesaver. Maybe a local business can provide sports shelters for training sessions in return for some advertising space. It’s a win-win – your players don’t get drenched, and the business gets exposure.

Leveraging Digital Platforms: The Modern Marketplace

The digital world is your oyster. Social media platforms offer endless possibilities to showcase sponsors. Engage your fans with content that brings your sponsors into the heart of the club’s narrative. Imagine a TikTok challenge involving your players and a sponsor’s product; something like this could go viral faster than news of a last-minute transfer signing.

Understanding The Legalities: Avoiding Own Goals

Sponsorship deals, like any contract, come with legal considerations. Ensure you understand the terms and don’t promise what you can’t deliver. It’s like defending a lead in the final minutes of a game; you need to stay focused, and not make any rash decisions that could cost you a title win.

The Follow-Up: Not Just A Thank You Note

Once you’ve secured a sponsorship, the work isn’t over. Keep your sponsors engaged and happy. Share success stories and metrics of how their involvement is making a difference for your team and the whole community. Think of it as the post-match analysis – it’s crucial for understanding what worked and what can be improved.

Embracing Rejection: Not Every Shot Scores

Lastly, be prepared for rejection. Not every company will see the genius of your proposal or the value behind a local sports team sponsorship. And that’s okay. It’s not the end of the world, or the season. Learn from each ‘no’, refine your approach, and go again. Remember, even the best strikers don’t score with every shot.

Securing sponsorships for your football team is a journey filled with challenges, but also immense rewards. With creativity, persistence, and a bit of charm, you’ll find businesses eager to be part of your team’s story. So, go out there and show them why investing in your team is the best decision they’ll make this season. After all, it’s not just about the money – it’s about being part of something bigger, something that brings people together every weekend, come rain or shine.



As always, I hope that you will consider a donation however small to support FC Deportivo Galicia and/or Prostate Cancer UK If everybody chipped in £1 I would easily hit my target of £10,000 and life would be easier in West London whilst the charity continued their great work. A HEARTFELT thanks, if you can. If you can’t you can still help massively by sharing this page about the work of Prostate Cancer. Thanks.

Hint-recognise the ground above?

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