I received an interesting discussion of the important subject of sustainability from our friends at Teeemill this week. I thought it deserved sharing.

What does true sustainability look like?

You might already know we do things differently than business as usual, where 60% of clothing is made out of plastic and 99% is never recycled. Using natural, organic materials, renewable energy and sustainable packaging is part of the solution. But how about this thing called #circulareconomy that everyone is talking about? It is a fundamentally different model that looks set to change everything, and it’s built in to every product your brand sells via your store. So what does circularity look like and what does it mean for you? Find Out Now

Only printing what you need, when you need it We only print your products once they’ve been ordered so there’s no waste from speculative mass production. Modern applications of tech, such as robotics, are key to making this system work. The cost savings from the efficiencies created by this technology can be reinvested into our facilities, and working conditions. Consequently the environment in all our factories is clean, light, modern and positive. It also means we can invest in sustainability projects that cost a little more, like using only paper packaging and organic cotton. Watch: How T-Shirts Are Made

Powered by sun and wind. Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our supply chain, renewable energy is used. Our manufacturing operations run on solar power and, in India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to using. It’s a big player in making us, and your store, carbon neutral. More About Carbon Neutrality

All natural materials. Your products are made from natural materials, like GOTS certified organic cotton and come with an OEKO-TEX’s Standard 100 certification too, so no hazardous chemicals are used or discharged during printing. Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient – cow poo. It encourages biodiversity and leads to the extra soft feel of your products. Order a sample to see for yourself. Feel The Organic Softness

Designed to be remade Because we know that all your products are made using natural materials only, it’s easier to remake them into new products when they become worn out – that’s what we mean by ‘circular supply chain’. Each product is designed to be sent back to us and the material is reprocessed, respun and made into new products, saving 95% of the carbon and water it would take to make one raw product. We call this programme Remill®. Your customers can find instructions for how to send products back on the care label inside every product. Discover Remill

Water clean enough to drink Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where your products are dyed, the water is recovered, cleaned and recirculated. At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Don’t believe us? Just watch…Join Us For A Drink

Plants, not plastic Plastic is made from fossil fuels that contribute to climate change and it takes hundreds of years to break down when thrown away. By 2050 there will be more plastic in the ocean than fish. That’s why we use a rip and splash-proof mailer bag made out of paper instead. It’s printed with this fun marine print, perfect for hosting colouring competitions or upcycling and featuring in your photography. Share Photos Of Packaging


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