Bjørn Heidenstrøm

Bjørn Heidenstrøm

It was great to meet up with the “Bold, Bald, Bad Viking” in Oslo yesterday. We had nearly three hours together and discussed our plans for the Shirt in 2014. Sadly, we are both waiting for confirmations from partners, sponsors etc but we are both confident that we are days away from being able to be public about the next stages of the project.

Let’s go back and look at the history of the Shirt.

2009/2010 – Bjørn cycles from Norway to South Africa. See It was a HUGE media project and he created huge awareness for the United Nations High Commission for Refugees.

2010 – Steve cycles to the 92 Football League grounds in England and Wales. See He has learned a lot from Bjørn’s mega-multi-marathon trip but was knocked off his bike by a hit-and-run driver in Newcastle. He carried on to finish at West Ham United. A proud man. His trip took the social media aspect to the next level.

2011 – Bjørn cycles the entire length of Norway See . This was a huge challenge but he had a back-up crew with him which enabled him to develop the social media channels. He had huge media awareness in Norway.

2012 – Bjørn canoes across Europe. This was perhaps the toughest physical challenge but was successfully completed.

2013 – Bjørn gets married. The biggest tour of them all, some would say! Good luck to him and Marianne Grinaker!

2014 – Bjørn and Steve start two separate projects to support the Shirt in the year of the 2014 World Cup.

Whilst this has all been happening, Bjørn has been very busy with his own Ekspode business and has huge plans to develop it in the months and years ahead. Good Luck! For those who speak Norwegian here is his updated Ekspode site and if you don’t speak Norwegian enjoy the photos!



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