BRENTFORD ANNOUNCE INDEED AS NEW OFFICIAL TRAINING WEAR PARTNER

Brentford Football Club have agreed a new partnership with Indeed, the world’s number one jobsite and a leading job matching and hiring platform, as the club’s new official training wear partner and official recruitment partner, beginning from the 2025/26 season. 

Indeed will feature on all training kits worn by Brentford men’s first team and B team, women’s first team, academy teams and coaching staff. As official front of training wear partner, Brentford’s men’s first team players will wear Indeed branding in training sessions and during warm-ups ahead of every Premier League and cup competition fixture. 

Indeed will also be supporting fans with guidance on how to progress in their professional careers and will deliver career-focused

projects with Brentford FC Community Sports Trust aimed at upskilling jobseekers in west London and matching them with employment opportunities. 

Additionally, Brentford players across all senior teams and academy teams will have a unique opportunity to use Indeed’s resources and guidance to access career support in preparation for life outside of football. 

The partnership will give Indeed rights to create bespoke content with Brentford men’s and women’s first team players and coaching staff, as well as matchday branding and in-stadium advertising, and a strong presence at Brentford’s training ground, the Robert Rowan Performance Centre. 

Fran Jones, Brentford FC commercial director, said: “We’re very proud of our track record of intelligent recruitment and smart decision-making that empowers us to compete at the highest level. Indeed has earned its place as a leading hiring platform with the same approach. It’s a perfect match and we’re excited to see what we can learn from each other. 

“In everything we do, there’s always a human element. This partnership has an incredible opportunity to uplift our community with new skills and job opportunities, as well as help Brentford players of all ages plan for life beyond their football career.” 

Conor McCarthy, vice president of sales at Indeed, added: “We’re thrilled to become Brentford’s official recruitment partner and training wear partner. Like Brentford, we believe in the power of data and human insight to make great decisions – whether that’s building a football team or a successful business. Together, we look forward to learning from each other,  and helping more people and teams reach their potential.” 

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So, we are all off to Chelmsford tomorrow and I know Greg Lansdowne, the organiser, is looking for a record event. Should be a nice trip if the weather keeps fine.

Andy Trasler pinged me earlier and said, “It may be the close season and news may be thin on the ground but I can now reveal a sneak peak at a project I’ve been working on in conjunction with Northampton Town FC.

Now, most people know my passion for Cobblers shirts so now I can reveal I will be releasing at 2025/26 shirt calendar.

It will run from August 2025 to July 2026 so as to encompass the entire football season.

The price will be £11 if collected from Cobblers Collectibles cabin or from the NTFC Club Shop.

An online sale price will be confirmed very shortly along with more pictures etc.

All profits will support the work of Northampton Town Community Trust.”

It sounds a great idea and my mind is flitting to do a FC Deportivo Galicia one as a fundraiser.
Watch this space.

Andy has also sorted out ALL the gaps in O-M’s wants for Northampton Town programmes. He IS “Mr Northampton.” TOP MAN! Still need help on a few clubs despite Herculean efforts by Stephen Morris and Brian at Brian’s Football Memorabilia. Crawley Town anybody? Scunthorpe?

I was also talking to Lee Hermitage at NWM Football yesterday and he tells me he has some very exciting new stock. Some unique Watford memorabilia, some full seasons’ collections and some fine examples of kits will all be on his display stands.

He added that if you can’t make Saturday, he will be in Hackney East London on Sunday. (Below)
Spurs, WHU and Orient fans…it’s your opportunity!

So, all in all it’s looking like a BIG weekend. Whatever you do….enjoy!

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Well, here’s something different. This squad photo of the English Lionesses popped up on Facebook. Nothing unusual about that but the shirts they are wearing are those of their first clubs. What a nice touch, I thought.

Who are you?

• Alnwick Town FC (Lucy Bronze)

• Ardwick FC (Khiara Keating)

• Astley and Tyldesley (Ella Toone)

• Bearsted Girls (Alessia Russo)

• Brandon Groves AFC (Michelle Agyemang)

• California Girls (Beth Mead)

• Cambridge City (Lucy Parker)

• Chadderton Grasshoppers (Anna Moorhouse)

• Ecclesall Rangers (Esme Morgan)

• Elloughton Blackburn FC (Jessica Park)

• Epsom Eagles (Lauren James)

• Furness Rovers (Georgia Stanway)

• Mossley Hill (Missy Bo Kearns)

• North Walsham FC (Lauren Hemp)

• Northfield Sports Association (Alex Greenwood)

• Old Xavs (Grace Clinton)

• Olga Primary School (Lotte Wubben-Moy)

• Pearson Juniors (Keira Walsh)

• Queens Park Rangers (Chloe Kelly)

• Scots Sport and Social Club (Leah Williamson)

• St Martins AC (Maya Le Tissier)

• Villareal CF (Hannah Hampton)

• Warndon Villages Boys (Laura Blindkilde Brown)

• Warwick Juniors FC (Jess Carter)

• West Kirby United FC (Niamh Charles)

• Weston Colts (Sophie Baggaley)

• Wimbledon Little League (Aggie Beever-Jones)

It would be interesting to see if the male prima donnas would do the same!
Here’s hoping!

…and whilst we are on the matter

Are you hosting a #BigFootballDay, powered by The National Lottery? If not, what are you waiting for? Sign up today to host your own

Whether you’re welcoming new players or celebrating your football family, it’s the perfect chance to bring your club together.

Find out more: https://www.englandfootball.com/bigfootballday

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Essex Retro Football Show Preview

Spurs legend Steve Perryman is the special guest at the next Essex Retro Football Show in Chelmsford.

Taking place at Essex County Cricket Club’s Ambassador Cruise Line Ground on Saturday June 28^th, Tottenham’s record appearance maker will be part of a jam-packed event celebrating football nostalgia.

Perryman will be in attendance from around 11am-1pm, signing Futera trading cards for upcoming collections as well as meeting show attendees. The north London club’s long-serving captain will also have three books available on the day, including ‘Sir Bill’ – dedicated to the life of double-winning manager Bill Nicholson.  

Joining the usual throng of dealers, selling everything from football shirts to programmes and stickers to Subbuteo, will be the 30^th Anniversary Corinthian Convention.

The mini-figures, that first shot to fame in the mid-‘90s showcasing England’s Euro 96 hopefuls, will be showcased on a further 25 tables, requiring the addition of the Scrutton Bland Premier Suite to be in use alongside the Pavilion.

Show organiser Greg Lansdowne is excited about the growth of a Show that only began in 2023:

“After starting out in Loughton, the Essex Retro Football Show has gone from strength to strength since moving base to Chelmsford last year. Having a guest of Steve Perryman’s calibre is a huge boost to the event and I am sure he will be well-received by supporters of all clubs for everything he has achieved in the game.”  

The Essex Retro Football Show runs from 10.30am-2pm, entry is free and a fully-licensed bar will be in operation in the Pavilion (the bar will remain open until 4pm).     

Further details are available on greglansdowne.co.uk and updates will appear on the Essex Retro Football Show and 30^th Anniversary Corinthian Convention Facebook pages as well as @panini_book on X.

I shall be there searching for those last few elusive programmes for the social history project being conducted by O-M Matihalti in Finland – one programme per season, per club from 1967 to 2016. Yes, 50 years of programmes all being collated for posterity.

www.theshirt2010.co.uk/uncategorized/o-m-matihalti

If you think you can help O-M, whether you are at Chelmsford or not, please do not hesitate to shout.

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Yes, it’s that time of the year again. Games are still going on with some ridiculous Club World Cup and, more importantly, the Women are in Switzerland for the Euros 2025. Is it the end of 2024/2025 season or are we now 25/26? I think my first pre-season friendly is June 28th at Bracknell (well, Sandhurst) and all around us clubs are announcing new friendlies and, of course, launching their new shirts. So, it’s all a bit confusing.

Let’s have a look at some of the early announcements. Obviously, pride of place goes to Gillingham (above) who have three new outfield shirts for their promotion push. I do not hate them as much as I did last week and by the time we are earning three points in them each week, I am sure they will be OK. Brentford has announced a new kit supplier, JOMA, but there is no sign yet of the shirt. It’s JOMA. I expect something good.

I think Bradford Park Avenue’s new offer is quite smart and likewise I am pretty keen on this Wealdstone shirt. Why it’s taken at an underground station is open to discussion but I think the colours work. The photo in the stands shows off the white, green, yellow and black quite well, I think. Good luck to the Yorkshire club. Likewise Charlton Athletic’s traditional red (below) seems very smart.

Still waiting for a FC Deportivo Galicia shirt. Watch this space.

Margate’s is as always bold and a big shout out to Slade’s Noddy Holder who kindly sponsors a local kids’ team. Good work, Noddy. “It’s Fooooooooooooooooooootball.”

I will be adding more in the next few days so please feel free to forward me photos of the best (and the worst) for 25/26. Thanks.

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Clare with the Women’s Euro Trophy

Now that the season is over, I thought I would catch up with Clare at She Can Kick it to see what is happening in the women’s game.

She kindly sent some random thoughts. Much appreciated, Clare.

Women’s football is still a small community so you can virtually “bump” into other members a lot online. This week I found myself part of a (minor) conversation with former England captain Carol Thomas (who very generously told me her story for She Can Kick It) and former Swedish captain Anette Börjesson. Both women captained their countries in the first UEFA-backed Euros final in 1984.

I did slightly embarrass myself with Anette though. I’d shared a post, by Carol, on LinkedIn, about the 1984 final – the very first women’s tournament UEFA put on. Anette commented on it that she was there, but didn’t elaborate.

I thought I recognised her name but ignored my instincts and asked her what it was like to be a spectator at the final? She replied: “well I was watching… and playing as the captain of the Swedish team”.

Cue a red-faced me!

But what a time to be alive: I was speaking to both captains of the very first UEFA-backed Women’s Euros. Captains who played a final in 1984, as I was falling in love with football as a 8/9-year-old. Captains whose posters would have been on my walls if that was a thing back then. Mind blown!

NOW

Arsenal won the Champions League again, beating the mighty Barcelona who didn’t look like they could believe what was happening! What a joy to watch the Gunners perform so well and show all their heart and soul to beat the favourites. Did you watch?

Women’s football has now turned its collective attention to this summer’s Euros and on Thursday Sarina Weigman announced her 23-woman squad.

Goalkeepers: Hannah Hampton, Khiara Keating, Anna Moorhouse

Defenders: Lucy Bronze, Jess Carter, Niamh Charles, Alex Greenwood, Maya Le Tissier, Esme Morgan, Leah Williamson, Lotte Wubben-Moy

Midfielders: Grace Clinton, Jess Park, Georgia Stanway, Ella Toone, Keira Walsh

Forwards: Michelle Agyemang, Aggie Beever-Jones, Lauren Hemp, Lauren James, Chloe Kelly, Beth Mead, Alessia Russo

13 of these players lifted the trophy 3 years ago, but 7 will be appearing at their first major tournament. I’m sure other teams will think this makes the Lionesses weaker but at least one of these players is going to become a huge star this summer.

There are some big names missing: Mary Earps shocked everyone by retiring from international duty; Fran Kirby retired when she knew she wouldn’t be on the plane to Switzerland; and most concerning, Millie Bright withdrew herself from selection because of mental and physical exhaustion. A brave decision but one I wish she hadn’t had to make. Maybe it will lead to better conversations about looking after players.

Then

Let’s have a quick look back to Euro 2022 when women’s football changed forever. Here are some of the mind-blowing stats:

The final attracted 80,203 spectators to Wembley. This was a record for a Euros final, higher than any other Euros final – men’s or women’s – in history

It was the tournament with the most goals scored by a single team: England scored 22 goals. UEFA have handily bundled them into 1 video for us: https://www.uefa.com/womenseuro/history/video/027a-167063e914fe-76d9f11cb4a4-1000–all-of-england-s-women-s-euro-2022-goals/

England smashed a load of other goalscoring records too: most goals in a group stage (14), most goals in a first half (6 against Norway), biggest win (8-0 against Norway), fewest goals conceded in a group stage (0 – equals Germany’s previous record)

Sarina Weigman was the first coach to win her first 11 Women’s Euros games having guided Netherlands and then England to the trophy. Unbeaten as a coach in the Euros – bonkers!

I don’t think many of these records will be broken in Switzerland (but let’s hope Sarina adds a few more games to her record). The stadiums are mostly small to moderately-sized so crowd numbers won’t improve and England are in a terrifyingly tricky group so don’t expect anything close to an 8-0 win! But do start getting excited. Wouldn’t it be cool if everyone had flags in the window for the women like they do for men’s major tournaments? I’ll be keeping a close eye on Wales too but them being in the same group as England, quite frankly, sucks.

Thanks for being here. Keep footballing.

Clare x

We spoke later and Clare commented on Arsenal’s decision to play ALL their women’s games at The Emirates in 2025/26. She said,” “Fantastic news that Arsenal are continuing to support their women’s team but probably no real surprise since they’ve always been ahead of the curve when it comes to club equality. The Emirates is a great stadium, the women can fill it, and they deserve to play in front of as many people as possible.”

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Many of you will know that I have been working with my Finnish friend, O-M Matihalti on his famous social media project that I featured here In a nutshell, he is collecting ONE programme PER club PER season from 1967/68 to 2016/2017. This is being preserved as a huge project charting the social -economic, political and, of course, sporting life in England and Wales over those fifty years.

I thought it best if I added an update. We are making great progress although some clubs are much more difficult than others so far.

We are complete for ARSENAL, ASTON VILLA, BRENTFORD, CHELSEA, CHARLTON, CREWE, CRYSTAL PALACE, DARLINGTON, FULHAM, GILLINGHAM, IPSWICH, LIVERPOOL, MANCHESTER UNITED, NEWCASTLE UNITED, NORTHAMPTON TOWN, PORT VALE, QPR, READING, SHEFFIELD UTD/WED, SOUTHAMPTON, STOCKPORT COUNTY, STOKE, SUNDERLAND, TOTTENHAM HOTSPUR, WALSALL, WATFORD, WEST BROMWICH ALBION, WEST HAM UNITED, WIMBLEDON, WOLVES, YORK (Edit as at 18 Feb 2026…and now many others!)

O-M comments, “Many moons ago I had this brilliant brainstorm of mine of collecting one programme per club per season. Little did I know what a project this would be. Without Steve, whom I got acquainted to back in March of 2024, getting anywhere near finishing the task would have been practically impossible. There’s been plenty of other people helping Steve. One or two of them to mention are Brian of Brian’s Football Memorabilia, Stephen Morris (thanks, we shall meet one day) and the Supporters’ Trusts at Crewe Alexandra and Accrington Stanley.

I am eternally thankful for all the help fellow collectors have been giving on the way to finalize the task. Getting back to Steve… he has swapped hundreds of programmes helping me to fill the gaps and scanned an enormous number of programme covers for me. One of the biggest challenges I have found is the high cost of postage to Finland. I can arrange postage to/from here via Steve. I have many thousands of programmes from Finland that l can exchange for my wants. Obviously you are most welcome to visit beautiful Finland …. probably best in Summer!!! Things to be done… are to meet Steve in person (I know he’s deaf but we will get by), to visit a West London programme fair (Hi, Mark, Barry, Lee and Les – Steve has told me a lot about you all so I’d love to visit) and anyone else in the UK who wants to say “hi.” Meanwhile, I will be pleased to help any collector who is interested in Finnish programmes.”

Thanks, O-M. I am really excited to get back to Finland. I was there in 1975 ….. I guess that makes me “old” or “urgammal,” as they say in certain parts of Finland.

If anybody can fill the gaps on the other clubs please do make contact with me. The hope initially was that people would be keen to take part in the project and would be happy to donate or maybe run with 1×1 exchanges. Sadly, it has not been possible to complete so now I am offering 5×1 with either/any of Premier League, big match, Gillingham, named clubs (most but not all of the 92), non-league, Finnish or Swedish. Can you help?

Those who I would like to applaud publicly are:

Lee Hermitage of NWM Football

Brian at Brian’s Football Memorabilia

Mark Barnes the co-owner of Welling Collectables and of the West London Programme Fairs

… but the biggest, biggest (drum roll, PLEASE) shout out is for Stephen Morris. He has really engaged in the project and diligently searched for dozens of teams for O-M. He has huge stocks of most UK teams and I have always had hugely positive trades with him (both privately and for the project.) Everybody else I have spoken to speaks highly of him too.

He has a terrific offer on currently with a Super Summer 50p Sale. He has tens of thousands of club programmes from the 70s to the 20s all at 50p. As my way of thanking him, if you take 50 programmes at 50p, I will double that with 50 random programmes from my own collection. Seem fair?

Any thoughts, questions, suggestions, kind wishes or, well, anything just get in touch with O-M or me.

Many thanks indeed, to everyone.

***********************************************************************************************************

It’s actually probably a good place to note that this project will be my last major involvement with programmes. Why? Well, after 60+ years, health and old age are forcing me to sell up. So, if you are interested in 20,000+ programmes at a bargain price, check here

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My friends at Stanchion mailed me today with news of a very interesting-looking event in London this month. It deals with the very heart of the Shirt2010 ethos – “What does the football shirt mean?”
Hopefully Joey D’ Urso can add clarity.

Join Stanchion Books for the launch of Joey D’Urso’s new book More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. Joey will be in conversation with Patrick Maguire.

Twenty-two football shirts that explain the world, geopolitics and the biggest stories of our time.

Football is the world’s most popular sport, and the shirts worn by teams and their supporters are its greatest means of cultural expression. Every year clubs launch new kits with increasingly extravagant marketing campaigns and convoluted explanations of how their designs reflect their history and local community. But football shirts are much more than just a symbol of which club we support. A seemingly innocuous combination of colours, sponsor logos and materials can all reflect the social values, financial struggles and political ideologies of the day, as geopolitical issues increasingly seep into every aspect of the game.

Investigative journalist Joey D’Urso has travelled across the globe, combining on-the-ground reporting with unparalleled analysis to collate a list of the twenty-two football shirts that best explain the modern world.  More Than A Shirt  takes fans on a journey from Birmingham to Belgrade and onto Medellin and Mumbai, outlining how we can see the war in Ukraine in the shirt of Schalke in Germany or China’s foreign policy in West Bromwich Albion’s; how the shirts of state-owned clubs are used for sportswashing; and why the French national kit embodies worldwide migration patterns.

More details here: Stanchion Books

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Caoimhín Kelleher – if we are going to be correct.

Things are going very well at Brentford at the moment and today they announced the signing of Caoimhín Kelleher from Liverpool. The West London club had the best season of their history in 2024/2025 and this week have been buoyed with Thomas Frank re-signing until 2029 and this marquee signing. He has played 22 games for the Republic of Ireland and been the understudy at Liverpool since pre-covid. A huge statement addition to the squad. Welcome.

The Official Brentford Press Release says,

“Brentford has signed goalkeeper Caoimhín Kelleher from Liverpool on a permanent deal.

The Republic of Ireland international has penned a five-year contract; the club has an option to extend his stay by a further 12 months.

Kelleher, a two-time Premier League winner, departs Arne Slot’s side having made 67 appearances across all competitions, keeping 24 clean sheets.

Director of football Phil Giles said: “I am very pleased to welcome Caoimhín to Brentford. We have scouted him in the past and were aware that he had a year to go on his contract with Liverpool this summer.

“When Mark Flekken had the opportunity to move to Bayer Leverkusen, we immediately thought about Caoimhín as his replacement.

“As well as being a very good goalkeeper, I’ve rarely met a player for whom everybody has such positive words to say about his personality and character. I’m therefore confident he’ll be an excellent addition to the squad.”

First-team goalkeeper coach Manu Sotelo added: “Caoimhín is a young keeper full of talent who has already proven how he can perform in the Premier league as well as Europe.

“He is calm and obsessed with improving. His best quality is his agility and he is a clever goalkeeper, with positioning and awareness being key elements of his game.

“With us, I’m confident he will achieve the next level in terms of performance and show the potential he has.

“I’m looking forward to working with him.”

“Caoimhín is a young keeper full of talent who has already proven how he can perform in the Premier league as well as Europe”

First-team goalkeeper coach Manu Sotelo

Born in Cork, Kelleher joined Liverpool in the summer of 2015 from Ringmahon Rangers, progressing through the youth ranks before establishing himself as a member of the first-team squad.

The now 26-year-old got his first taste of silverware in 2019 when he was named amongst the substitutes for the 2-0 Champions League final win against Tottenham Hotspur.

Another trophy followed that August in the form of the UEFA Super Cup before he made his competitive debut for the club in a 2-0 Carabao Cup victory against Milton Keynes Dons a month later.

He played twice more in that competition and also featured once in the FA Cup in 2019/20, a season that saw him pick up his first Premier League winners’ medal.

Kelleher made his Champions League bow in December 2020 in a 1-0 win against Ajax before, five days later, he marked his first league appearance with another clean sheet as the Reds defeated Wolves 4-0.

In the process, Kelleher became the youngest Liverpool goalkeeper to keep a clean sheet on their Premier League debut.

Another club record the Irishman can boast is winning four penalty shoot-outs, more than any other keeper for the Reds.

The most memorable of those came in 2022, when he scored the decisive spot-kick in the Carabao Cup final against Chelsea.”

##Let’s not forget him that following an injury to Alisson in October 2024, Kelleher played several matches including a home tie with Real Madrid in the Champions League. He saved a penalty in the match from Kylian Mbappé to maintain Liverpool’s lead in the 2–0 home win

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Well, this is interesting news. Spain’s JOMA become Brentford’s official kit partner. All of us at FC Deportivo Galicia at Heathrow are delighted to see the iconic JOMA from Toledo partner with our neighbours just down the road at the GTech Stadium. We hope it will be a great relationship for both parties. ¡Bienvenidos, JOMA! … ¡#TodosSomosJoma!

BRENTFORD ANNOUNCE JOMA AS NEW OFFICIAL KIT PARTNER

Joma Sport S.A. will supply bespoke, elite performance wear for Brentford men’s first team, B team, academy, women’s teams, coaching staff and Brentford FC Community Sports Trust as part of a multi-year deal beginning in July 2025.

Brentford FC has partnered with Spanish sports clothing and shoe brand Joma Sport, S.A., as their new official kit partner.

Joma will create bespoke, elite performance wear for Brentford men’s first team, B team, academy and women’s teams, as well as coaching staff and Brentford FC Community Sports Trust as part of a multi-year deal beginning in July 2025.

The new kits in 2025 will include a celebratory home shirt that commemorates 100 years of the club wearing red and white stripes.

Brentford’s decision to partner with Joma is rooted in shared values. Like the Bees, Joma has strong connections with its local community, having been founded in 1965 as a family business in Toledo, Spain, where they remain headquartered. Brentford and Joma also share a focus on innovation and elite performance, as well as a commitment to sustainability. All of our new range will be made from recycled polyester and other ecological fabrics to reduce environmental impact.

Joma have a 60-year history in sportswear, manufacturing kits and equipment for football clubs worldwide and elite performance apparel in other sports. Joma started as a family business and has continued to expand internationally. The brand prides itself on detail, from design to its relationship with athletes and consumers.

With 60 years of history, distribution in over 140 countries, a presence in the big five leagues, 10 Olympic committees, 18 athletics federations, and more than 300 professional teams worldwide, Joma has a strong presence in top international competitions, including the World Cup. Spanish teams such as Villarreal CF, Getafe CF, and CD Leganés currently wear Joma kits. Outside Spain, the brand stands out in the “Big Five” – the five major European leagues – with clubs like Hellas Verona FC, Torino FC, and Atalanta BC in Italy, RSC Anderlecht in Belgium, TSG Hoffenheim in Germany, and Le Havre in France. For the 2025/26 season, Brentford FC will proudly stand out as the only club in the Premier League to wear kit supplied by Joma.

Additionally, Joma sponsors national teams such as Romania, Cuba, and Honduras, as well as prominent international clubs like Atlante FC and Venados CF in Mexico, HNK Rijeka in Croatia, Paços Ferreira in Portugal, and Carlos Barbosa in Brazil, among others.

Fran Jones, Brentford FC’s commercial director, said: “We are delighted to welcome Joma as our new official kit partner. From our very first conversation, there was a clear alignment between us. Joma share Brentford’s commitment to community, innovation and performance. Their bespoke approach to design was also a key part of their proposal, enabling us to have kits, training wear and leisure wear that reflect who we are as a club, our rich history and heritage and our exciting future. We’re looking forward to presenting these ranges to our fans in July.”

Ben Ryan, Brentford’s performance director at Brentford FC, added: “Our collaboration with Joma is about more than just kit supply – it’s about elevating performance. Joma’s proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football.”

Marina López, managing director of Joma Sport S.A. said: “At Joma we continue working to offer the best product with constant technological evolution and a daily commitment to providing the best to those who give their all in their sport.

“That’s why we are delighted to collaborate with Brentford Football Club and are excited to support them in their journey in the Premier League. This collaboration represents a fundamental step for Joma Sport in the English football scene, and we are honoured to be the club’s official kit partner. A commitment to excellence and an ambition to offer the best are fundamental characteristics of Joma’s philosophy, which we share with Brentford.”

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