Football plus “New Technologies” have pretty much been my life since I left university back in the 70s. This week I came across a very exciting cutting-edge solution whilst I was, of all place on the Parma website. I was expecting to catch up on Italian football news and not find a new personalisation product.

Take a bow, Tailoor They say, “Tailoor is the first AI-powered phygital 3D  platform designed to transform how people  interact with products. By merging advanced 3D configuration, artificial intelligence, and immersive shopping  experiences, we empower brands to deliver personalized, made-to-order products—across all channels. Whether online or in-store, customers can co-create unique items that reflect their identity, values, and lifestyle. 

Advanced Customization for Sporting goods

We bring innovation to the sports industry by offering advanced solutions tailored to players, brands, and organizations. Tailoor redefines fan engagement using cutting-edge technologies like generative AI and 3D configurators for any kind of sporting goods.

With our tools, fans can design personalized, branded apparel in real time via an intuitive 3D platform. This strengthens their connection to their favourite teams and opens new revenue opportunities for sports organizations through customized merchandise.”

That might be a bit techspeak but, in layman’s language, it simply means that any sports club can simply and cost effectively visualise any product whether it is the first team home shirt that might sell hundreds of thousands or club memorabilia that is ultra niche – maybe a keyring for an important game or a player’s testimonial match or whatever.

I have seen SIMILAR many times before but nothing as spectacular nor which offered so many options both in 2D and even more excitingly in 3D.

Have a look at the website and see whether your club could benefit.

PS. It has been a tough start to the season for Parma but hopefully all will be well with a couple of less tough-looking games in the next few weeks.