Huddersfield Town

July 22nd, 2025 | Author: Steve Hall

Well, this a nice “happy” bit of news. Huddersfield Town have a new shirt sponsor for 2025/2026 and thankfully it is not a betting company or some dubious international financial institution.

– Global casual footwear brand HEYDUDE become Principal Partner for next three seasons
– Largest commercial shirt sponsorship deal for Town to be signed outside of Premier League

We are excited to announce a new principal partnership with global casual footwear brand HEYDUDE, who will feature as our front of shirt sponsor for the next three seasons!

The international footwear brand come on board as the front of shirt sponsor for at least the next three seasons, with Town’s Men’s and Women’s teams wearing the HEYDUDE logo across their shirts for the duration of the agreement.

HEYDUDE, initially founded in Italy in 2008 and now a part of Crocs Inc., is well known for its quality, casual footwear that provides lightweight comfort at an accessible price point.

Specifically, the brand’s iconic Wendy and Wally silhouettes have become fan favourite styles for wearing pre- and post-sporting activity and have already established some iconic brand ambassadors in the US in the form of the two-time Emmy nominated actress Sydney Sweeney and NFL cornerback and wide receiver Travis Hunter.

Huddersfield Town Chief Executive Officer Jake Edwards commented:

“As one of the fastest growing casual footwear brands in the United States, HEYDUDE has a rapidly growing consumer fanbase who – much like Huddersfield Town supporters – are deeply passionate and pride themselves on being part of a shared community with aligned values and purpose.

“This partnership with our Club is an important milestone for the brand as it looks to expand HEYDUDE Country internationally, with dedicated focus in the UK”.

Michael Anthes, Senior Vice President & General Manager International, HEYDUDE said:

“We are thrilled to join forces with Huddersfield Town Football Club as their Principal Partner. This is a fantastic opportunity for us to launch the HEYDUDE brand into the UK market, as we have seen how the Club shares our dedication to fandom and community, as well as growth and franchise expansion.

“We look forward to a future of shared victories both on and off the pitch and creating moments that are Unlike Anything!”

Huddersfield Town Chief Revenue Officer Paul Reeves added:

“We set out at the start of the year to continuously develop our commercial reach and work with global brands.

“As a result of our connections to the United States, we are extremely proud to be able to announce this innovative new partnership with HEYDUDE, who are a fast growing and vibrant business that appeal to a family audience and provide a wide range of footwear for men, women and children.

“Their long-term commitment demonstrates their confidence in our ambitions to progress the football club both on and off the pitch.”

The timing is significant as the Club celebrates the 100-year Thrice Champions anniversary of winning three top-flight consecutive league titles.

For more information and to view the HEYDUDE product range visit www.heydude.uk.