Genoa
It’s not often that the Times runs a story on football kits and, in all honesty, I did not expect it to be too accurate but checking through football sites like FootyHeadlines it seems absolutely legitimate. The story is based on the 2025/2026 away kit
Genoa CFC has revealed the 2025-26 away kit, and it’s a stunning tribute to both club and footballing heritage. The new shirt features the iconic red cross of St. George on a clean white base, paying homage to the shared legacy between Genoa and England – where the roots of the game run deep.
The Kappa Genoa Cricket and Football Club 2025-2026 away jersey is defined by the unmistakable St. George’s Cross, printed boldly across the front. Set against a minimalist white background, the design reflects the Republic of Genoa’s historic banner, which also appears in the club’s crest alongside the Griffon. The 2025-26 Genoa away kit has a white base with a prominent red St. George’s Cross, gold trim, and a smaller cross on the upper back.
Inspiration and Availability: The kits pay tribute to the club’s heritage and Genoa’s connection to the origins of football.
…..and delving deeper on Soccer Bible there is more to the story. I quote, “It’s a look that we’ve seen before, notably with Inter Milan’s away shirt in 2007/08. So why does an Italian team have England’s flag plastered all over it? Well, glad you asked. See, back in the Middle Ages, the Republic of Genoa granted English ships the right to sail under the Cross of St. George in exchange for tribute. That emblem now lives on — in both the city’s flag and the club’s crest, sitting beside the ever-iconic Griffin. This shirt is a celebration of that history, of ships and shields, ports and pitches, and the journey of football itself. There you go.
Refined detailing sets the tone throughout. An embossed Griffin lurks in subtle sophistication, while premium finishes in gold round off a design that feels both heritage-heavy and future-facing. On the reverse, just below the collar, the red cross reappears — a sharp reminder that Genoa doesn’t forget where it comes from.
But Kappa and Genoa have gone deeper still. The launch campaign taps directly into the club’s English DNA with the slogan “It’s coming home” — a clever twist that links Genoa’s English founders with the global movement of the game. The campaign journeys back to James Spensley’s London neighbourhood — the English doctor, goalkeeper, and pioneer who helped bring football to Italy and founded Genoa CFC in 1893.
Shot through the lens of Sam Gregg, the campaign imagery is a visual handshake between London and Genoa. It’s gritty, romantic, and steeped in character — two port cities, two footballing cultures, one shared heartbeat. England U21 Euro winner Brooke Norton-Cuffy stars in the campaign, representing the new wave of talent and bridging Genoa’s English past with its vibrant present.
This isn’t just a kit — it’s a love letter. To heritage, to football, and to the people who’ve carried both across centuries and seas.
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